Peel Dream Magazine Press Assets
- US press: Daniel Gill at Force Field PR
Peel Dream Magazine is the musical vehicle for NYC’s Joe Stevens, who launched the band in 2018 with the critically acclaimed album Modern Meta Physic. In it, Stevens created a mysterious, liminal tribute to the hazy end of ‘90s dream-pop – a masterful mix of first-class songwriting precision and train-window sonic impressionism. Stevens played all the parts on Modern Meta Physic himself, blending live and sampled sounds into uniquely identifiable and abstractly psychedelic soundscapes. The album struck a perfect balance between DIY bedroom pop auteurism and studio wizardry and duly found its place on numerous “Best of 2018” lists.
After 18 months of writing and live shows with a shifting cast of band members, Peel Dream are back with Agitprop Alterna, an album that pushes the group’s dreamy, motorik-heavy sound to a deeply melodic, droning, and beautifully discordant place. The sophomore LP pays homage to a strain of mod-ish U.K. pop that spans early My Bloody Valentine and Talulah Gosh, up through early Stereolab, Belle & Sebastian, and even Broadcast. The new album is also indebted to stateside pop bands that were cut from a similar cloth — Rocketship, Lilys, Yo La Tengo, and even Nevermind-era Nirvana. It’s part Chickfactor and part Space Age Bachelor Pad, a fuzzed-out minimalist manifesto, filtered through a cross-section of classic indie pop.
Where the creation of Modern Meta Physic was a solitary pursuit, Agitprop Alterna found Stevens channeling the collaborative spirit of the band’s ever-rotating live incarnation in the studio. He worked with close friend Kelly Winrich to develop new sounds for the project, creating musical snippets that Winrich would mix into the cohering whole. Live band members (like vocalist Jo-Anne Hyun and drummer Brian Alvarez) would stop by and work their magic on the recordings, laying down parts with trademark exactitude. The resulting music revels in its realness: heavier, more dynamic, and truly the work of a band.
Each tune’s unique character fits carefully into a broader thematic whole examining personal freedom from manipulation and misinformation. First single “Pill” examines what Stevens calls the “inundation of performances of normalcy and fulfillment that fuel our desire to consume – self-medication for the pain of doubt, want and need.” “Emotional Devotion Creator” frames advertising (and the cynical, manufactured emotional response it elicits) with a critical eye, while “It’s My Body” is an “anthem against people who want to exert power over you and make you feel small…a reminder that you don’t owe anyone anything.”
Agitprop Alterna is ultimately defined by the tension of difference: between itself and its predecessor; Stevens’ and Hyun’s intertwined male-female vocals; the music’s languid dreaminess and concrete sonic immediacy. Deeply rooted in the Brechtian ideas of art as a tool to spur action, Agitprop Alterna intensifies the connection between the existential and the interpretive first explored on Modern Meta Physic, giving the listener space to find their own meaning in shimmering guitars, fuzzed-out synths, and humming organ drones. It is a rejection of manipulation in all its forms and a buzzsaw against complacency – soft-focus pop whose clear-cut message is that you get to decide the message. It’s a rare trick to agitate without being obvious: perhaps that makes Agitprop Alterna the most Peel Dream Magazine-like statement yet.
Peel Dream Magazine
Street Date: April 3, 2020
2. Emotional Devotion Creator
3. It’s My Body
4. Escalator Ism
5. Brief Inner Mission
6. NYC Illuminati
7. Wood Paneling Pt 2
8. Too Dumb
9. The Bertolt Brecht Society
10. Permanent Moral Crisis
11. Do It
13. Up and Up