People Flavor Press Assets
- US press: Sophie Gilchrist at Force Field PR
People Flavor is a four-piece rock band from Montebello, California. While new on the scene, the band can trace its genesis back to a teenaged solo project dreamt up by frontman Fernando Andrade, along with best bro Byron Turner joining the process soon after. The pair then recruited high school cronies Giovanni Padilla and Andrew Valdez, to become the collaborative effort they are today. Since rounding out the lineup in 2015, People Flavor have been busy playing shows at house parties, DIY venues and some of Los Angeles’ most notable musical mainstays such as The Bootleg Theater, CIA, and Los Globos.
Continually crafted through the writing and recording process, their distinct sound incorporates jazz chords with post and dance-punk elements, delivering it all with 80’s new wave sensibility. The boys are heavily influenced by slinky Spanish rock and the refined cool of British tunes, evoking a likeness to both an Hispanic Duran Duran and early Radiohead. Contrasting with their dance-inducing grooves, the lyrics tend to focus on the more melancholic aspects of life and love, magically manipulating you into feeling good about being sad. Ultimately, People Flavor is a sonic experiment in self-expression geared towards finding yourself in others and finding the others in yourself.
The band’s first release comes via Dangerbird’s Microdose (a monthly singles release and live event series). People Flavor’s infectious “Shake Well” out February 10th, with a corresponding performance and party at Dangerbird HQ in Silver Lake, February 16th.
Street Date: February 10, 2017