The Pains of Being Pure At Heart had quite a run over the last eighteen months. They released their self-titled debut last February to universal acclaim, racking up features in magazines like Spin, Rolling Stone and NME, earning Best New Music status from Pitchfork, and touring the US and Europe non-stop. They began 2010 with a month-long tour of Japan, New Zealand and Australia, and are wrapping it up with a series of west coast dates with labelmates Weekend and a sure-to-be-triumphant return to England.
All the while they’ve been working on new songs, releasing the excellent single “Say No To Love” in June and beginning work on their eagerly-anticipated second album. To help bring this new batch of tunes to life they’ve enlisted the help of producer Flood (Smashing Pumpkins, U2, PJ Harvey) and ace mixer Alan Moulder (My Bloody Valentine, The Jesus & Mary Chain, Arctic Monkeys). The result is a massive sounding album, sonically ambitious but still grounded in the peerless song-craft that The Pains are known for.
“Heart In Your Heartbreak” is the first preview from the new album, and it’s a perfect snapshot of where the Pains are headed in 2011. An infectious slice of chunky power-pop with a great beat, sweeping synths and well-placed guitar jangle, it’s immediately obvious that the new production team has brought out the best in the band. It’s pure Pains all the way, but bolder, louder and more confident. On the flip, non-LP track “The One” is a classic-sounding rocker that would sit just fine next to Teenage Fanclub on any well-compiled mix tape. All in all a superb single and a great taster for that second album, due for release in March 2011.
What the press is saying about “Heart In Your Heartbreak”:
“It’s immediately appealing in the same way their debut was– Kip Berman’s aw-shucks lyrics (“She was the heart in your heartbreak/ She was the miss in your mistake”) arcing with effortless melody, with the underrated and understated rhythm section propelling everything forward..” – Pitchfork / Best New Music
“Ever wish for a Belle & Sebastian / Smashing Pumpkins collabo? Us too!” – Rolling Stone / The Hot List
“Heart in Your Heartbreak” is a dreamy pop number with just the right amount of roughness around the edges, reaching a gorgeous crescendo..” – Slant
The Pains of Being Pure at Heart
Heart In Your Heartbreak
Street Date: Dec. 14, 2010
A. Heart In Your Heartbreak
B. The One
Myspace – http://www.myspace.com/thepainsofbeingpureatheart
Twitter – http://www.twitter.com/thepainsofbeing
Press Materials – http://www.slumberlandrecords.com/press/pobpah/pobpah.html