Times New Viking premieres music video at IFC.com, extends tour

VIDEO: “Ever Falling In Love”

STREAM: “Ever Falling In Love”

Times New Viking’s new video for “Ever Falling in Love” premiered today on IFC.com

Watch “Ever Falling in Love” now at IFC.com

Adam from Times New Viking talked with IFC’s Grayson Currin about their new album Dancer Equired and the video concept. Read the full interview here.

How does the video concept work with that song conceit?

It works good, because there are two characters in it. And in the song, Beth is singing, and I’m singing. I sing the boy character, and she sings the girl character. My lyrics and voice are the actual story, and then her lyrics are kind of what the girl is thinking. We knew we needed a video for that song, and we knew that, after our last video, we wanted to step it up even more and try to do the stop-motion idea. We tried to make a little French New Wave stop-motion. Breathless was kind of an inspiration for the video.

Bio:

Contrary to popular belief, the members of Times New Viking are not art school dropouts; they’re art school graduates. And rather than follow the path of stuffy galleries and regular unemployment, they chose to start a band. Times New Viking, consisting of Beth Murphy on keyboards/vocals, Adam Elliott on drums/vocals, and Jared Phillips on guitar, began inconspicuously in 2003 when it was particularly out of vogue to do it yourself. From their first noise-crusted basement tapes that coaxed Siltbreeze Records founder Tom Lax from retirement to indie-elite Matador Records, Times New Viking‘s star rose while they still sounded like the best Messthetics one-off you always wanted to keep to yourself.

Dancer Equired, the band’s first album for Merge, is a return to the hive, even if the record’s creation was out of their usual boundaries. It should be known that for the first time, the trio escaped to a studio, namely Columbus Discount Recording and the famed Musicol, during the summer of violence. With the help of Adam Smith and Dustin White, Times New Viking recorded and produced an album sounds like a mellow night out. Though it abandons the pissy histrionics of the past, the record retains the loud, brash, mammoth guitars but also magnifies the bright, beautiful traits the band has nurtured since the beginning. Dancer Equired is a new chapter, sure to attract an entirely new audience of intrigued listeners while keeping old Times New Viking fans perfectly satiated by not abandoning those early ideals. Rip it up and start again.

TIMES NEW VIKING

Thu-May-26 Boston, MA Great Scott
Fri-May-27 Brooklyn, NY Knitting Factory
Sat-May-28 Hoboken, NJ Maxwells
Sun-May-29 Philadelphia, PA Johnny Brenda’s
Mon-May-30 Washington, DC Black Cat
Tue-May-31 Charlottesville, VA Trinity Irish Bar
Thu-Jun-02 Carrboro, NC Local 506
Fri-Jun-03 Atlanta, GA The Earl
Sat-Jun-04 Nashville, TN The End
Mon-Jun-06 Dallas, TX Club Dada
Tue-Jun-07 Austin, TX Mohawk
Thu-Jun-09 Sante Fe, NM Corazon
Fri-Jun-10 Tempe, AZ Sail Inn
Sat-Jun-11 San Diego, CA Casbah
Sun-Jun-12 Los Angles, CA The Satellite
Tue-Jun-14 San Francisco, CA Rickshaw Stop
Wed-Jun-15 Eureka, CA Little Red Lion
Thu-Jun-16 Portland, OR Bunk Bar
Tue-Jun-21 Seattle, WA Sunset Tavern
Wed-Jun-22 Vancouver, BC Media Club
Fri-Jun-24 Calgary, AB Sled Island
Sat-Jun-25 Calgary, AB Sled Island
Mon-Jun-27 Fargo, ND The Aquarium (Dempsey’s Upstairs)
Tue-Jun-28 Minneapolis, MN 7th St. Entry
Wed-Jun-29 Chicago, IL Empty Bottle
Thu-Jun-30 Bloomington The Bishop
Fri-Jul-01 Columbus, OH Wexner Center for the Arts
Fri-Jul-22 Pittsburgh, PA The Warhol


Times New Viking
Dancer Equired
(MERGE)
Street Date: April 26, 2011

1 . It’s a Culture
2 . Ever Falling in Love
3 . No Room to Live
4 . Try Harder
5 . California Roll
6 . Ways to Go
7 . New Vertical Dwellings
8 . Downtown Eastern Bloc
9 . More Rumours
10 . Don’t Go to Liverpool
11 . Fuck Her Tears
12 . Want to Exist
13 . Somebody’s Slave
14 . No Good

TIMES NEW VIKING LINKS:

MySpace – http://www.myspace.com/timesnewviking
Press Materials – http://www.mergerecords.com/presskits/MRG418/

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