London-based fuzz rockers The History of Apple Pie announces details of their highly anticipated debut LP. The album is entitled ‘Out Of View’, and will be released January 29th on Marshall Teller Records.
The album was self-produced by guitarist Jerome Watson, with engineering work by The Horrors’ Joshua Third (whose guitar work is featured on album closer ‘Before You Reach The End’).
Today the band is also pleased to share their recently recorded Daytrotter session. Check out a live sneak preview of four tracks from their record here
Long Way To Go
I Want More
Before You Reach The End
Do It Wrong
“Born out of the dream mélange of melody and noise as pioneered by Sonic Youth, Dinosaur Jr and My Bloody Valentine… The History of Apple Pie are giving bands a good name” – Guardian Band of The Day
‘A mesmerizing live band’ – Loud &Quiet
A year into their fledgling career, The History Of Apple Pie have grown up in warp-speed like the weird and engaging plants in David Attenborough docs. Updating the stoned collegiate guitar aesthetic of their heroes – Sonic Youth, Radiohead and Blur – the London fivepiece have brushed up. We’re speaking figuratively, of course, and while they’ve lost none of their scruffy appeal (these lot are destined get run-over in a state of huge-headphone nirvana), they’ve slotted effortlessly into their role as pro caterers of melody and fuzz.
Centered around the songwriting (and romantic) partnership of lead guitarist Jerome Watson and singer Stephanie Min, the band spent last year racing round the UK as main support on tour for both The Drums and Male Bonding, and blowing apart festival crowds at Field Day, 1234, SWN and Amsterdam’s London Calling. Their songs, a high school locker-full of big tunes, are self-described as ‘hypothetical, sugar-coated situations’ and made pretty much the perfect accompaniment to the summer haze. Of these, indie breeze-outs ‘You’re So Cool’ and ‘Mallory’ [Roundtable] were released as singles, both of which promptly sold out.
Accompanied with coy videos, beamed in from a confectionary other-world under waves of magnetic distortion, these were followed-up in December with a split 7″with the similarly inclined talents of Gross Magic, Novella and Echo Lake [Marshall Teller].
This year is busier still. Having long been on the rolodexes of UK taste-makers, they featured as one of The Fly magazine’s Ones to Watch 2012 before playing a sold-out show for HMV’s Next Big Thing, the Roundhouse’s ‘Roundhouse Rising’, jetting off to Rome, Tanned Tin in Spain, the ‘notorious industry fest’ Eurosonic Noorderslaagin Groningen, Holland and being hand-picked by Graham Coxon to support him at HMV Forum.
Wherever they’ve touched down the band have been met with a rapturous reception and Stephanie says she’s been overwhelmed by the feedback – “People realized we were a lot noisier than they thought from hearing the initial demos. We’ve honed our sound in the last year and the set is really tight.”
Having now played over 70 shows, keeping our ears pricked with singles while shrouding grander plans in secrecy, Stephanie and Jerome, with Kelly Lee Owens, James, and Aslam on bass, drums and guitar duties, have set about writing and recording a debut LP. Playing more headline shows in the coming months, we can expect more strains of medicated teenage heartache showered in the pixilated psychedelic rain of Jerome’s Frankensteinian pedal board and slacker-genius guitar chops.
Their McGuffin-esque name, meaningless and supremely Google-able, has attracted comment from everyone from Liam Gallagher to NME editors and left the UK press searching for further culinary metaphors. Peeling that fuss back reveals a band serious and ready to push alternative guitar pop in new directions.
The History of Apple Pie
Out Of View
(Marshall Teller Records)
Street Date: January 29, 2013
Pre-order CD/LP on Rough Trade now
2. See You
4. The Warrior
6. You’re So Cool
7. I Want More
8. Do It Wrong
9. Long Way to Go
10. Before You Reach The End
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