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[media]<iframe src=”//″ width=”500″ height=”281″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href=”″>SoftSpot – “Pickup Lines”</a> from <a href=”″>Sarah Kinlaw</a> on <a href=””>Vimeo</a>.</p>[/media]

Directed by Sarah Kinlaw

This week marks the release of Brooklyn trio SoftSpot’s sophomore album MASS. The album is now available to purchase digitally on iTunes and on vinyl via Bandcamp.

Today the band shares the music video for “Pickup Lines.” The video was directed by and stars Softspot’s Sarah Kinlaw. Shot guerilla-style at a shopping mall, various department stores and parking lots, the video is a playful exploration of alienation in the mundane landscape of corporate America. Stream the video over at Noisey.
SoftSpot will play two shows in New York this month before embarking on a full US tour in May. Full tour dates listed below.
Tour Dates:
4/11 Hudson, NY – BARD College
4/29 Brooklyn, NY – Glasslands

5/01 Boston, MA – Whitehaus

5/02 Winooski, VT – Waking Windows festival
5/04 Cleveland, OH – Now That’s Class
5/07 Chicago, IL – The Burlington
5/09 St. Louis, MO – FOAM
5/10 Nashville, TN – Noa Noa
5/12 Birmingham, AL – The Firehouse
5/16 Pensacola, FL – Sluggos
5/19 Athens, GA – Caledonia
5/20 Atlanta, GA – 529
5/21 Charleston, SC – Swamp House
5/22 Savannah, GA – Hangfire
5/25 Charlotte, NC – Snug Harbor
5/27 Raleigh, NC – Kings
5/28 Richmond, VA – Strange Matter
5/29 Norfolk, VA – The Iguana
5/30 Baltimore, MD – Church & Company

SoftSpot is a trio of southern transplants based out of Bushwick, Brooklyn. Core members Sarah Kinlaw and Bryan Keller Jr formed the project in 2009 but the two have known each other since they met in North Carolina at the age of five. Native ATLien Blaze Bateh (BAMBARA) joined as a permanent member in early 2012. Being active creatives outside of the project, the band serves as a collaborative sonic extension of the artistic lives of each member.

2012 saw the self-release of their first proper 12″, Ensō. The effort is an intimate representation of a year of recording at their home. Containing two songs from the 2011 cassette only self-released ep NOUS, Ensō (the Japanese word for circle) can be played as a complete loop with the end meeting right back with the beginning.

MASS was recorded in a makeshift studio isolated in the Appalachian Mountains of North Carolina by friend and longtime partner Colin Alexander. With some additional work done back in Brooklyn, the record delves in the dichotomy of modern life in the city and the members’ southern roots. Artist Jonathan Campolo has done the art for both records, and is now performing live with the band. Sarah Kinlaw directed a shoot in which Jonathan shot the cover of MASS on Polaroid film.  The image is of NYC based contortionist/yoga dancer “Amazing Amy” Harlib who still performs at the age of 59.

With a visceral live performance, SoftSpot has done extensive touring throughout the East Coast, parts of the Midwest and Canada throughout the past three and a half years.



[Self-released] Street Date: April 8, 2014

 Track List:

1. King Porus
2. You \ Yours
3. Black Room Blues
4. Gathering
5. Pickup Lines
6. Crosswinds
7. Hera
8. The New York Times