The Pains of Being Pure at Heart premieres animated video for “Until The Sun Explodes” via Shazam, new album is out today!

The Pains of Being Pure at Heart premieres animated video for “Until The Sun Explodes” via Shazam, new album is out today!

PLAY THIS VIDEO CLIP & SHAZAM IT W/ YOUR MOBILE DEVICE TO UNLOCK THE FULL VIDEO

Straight out of a dream and onto the screen… The Pains of Being Pure at Heart share a Jem and The Holograms inspired anime style music video today for “Until The Sun Explodes” which you can watch exclusively via Shazam. Here’s how it works: play this 15 second video clip, and then using your mobile device, tag it using the Shazam app and it will unlock the full-length video.

Days of Abandon is out today via Yebo in North America and via Fierce Panda in the UK/EU on June 2. The band is currently on tour and will wrap its North American run of shows with a homecoming gig at Bowery Ballroom. In case you missed it, check out the video for the album’s first single, “Simple and Sure.”
The album was recorded at new Greenpoint studio House Under Magic which is owned by longtime Pains cohort Danny Taylor (ZaZa). Produced by Andy Savours (My Bloody Valentine, Patrick Wolf, Cloud Boat) and mixed by Charlie Hugall at London’s Engine Room (Swim Deep, Florence And the Machine), The new record is the band’s most musically sophisticated to date, channeling the gilded pop optimism of bands like Aztec Camera, The House of Love and The Lightning Seeds, while maintaining The Pains’ penchant for earworm melodies and emotional candor.

“This album was a chance to push beyond Belong‘s universal style of songwriting into something that was far more personal and true to my ideals,” says Kip Berman. “I wanted the music to be joyful, lush and full of possibility, even if the subjects were often more painful to confront.”

The album artwork prominently features the work of newly celebrated South Korean artist Lee Jinju’s work The Material of Mind.

The band’s current national tour has support from English band Fear Of Men, as well as Ablebody.

What the press is saying about The Pains of Being Pure at Heart:

“fizzy, jangly guitars and instantly memorable melodies.” -Pitchfork

“Brooklyn’s best dreampop band.” -Impose

“Dipped in dreams with sprinkles of the atmosphere on top, The Pains of Being Pure at Heart are about as blissful as indie-pop gets.” -WXPN

“If Belong was Pains’ alternative anthems record, then Days of Abandon is their take on classic indie pop. Producer Andy Savours seems to boost the record’s high-end and gives it a trebly, jangle-centric ’80s sound somewhere between The Smiths and The Cure’s bouncier hits.” -Under The Radar

TOUR DATES:

05/13 – Denver, CO – Twist and Shout Records (In-Store, 6pm)
05/13 – Denver, CO – Larimer Lounge #
05/15 – Kansas City, MO – Mills Record Co. (In-Store, 6pm)
05/15 – Kansas City, MO – The Record Bar #
05/16 – Louisville, KY – Guestroom (In-store, 6pm)
05/16 – Louisville, KY – Zanzabar #
05/17 – Columbus, OH – Rumba Cafe #
05/18 – Pittsburgh, PA – Club Cafe #
05/19 – Philadelphia, PA – Johnny Brenda’s #
05/21 – Washington DC – Rock ‘n Roll Hotel #
05/22 – New York, NY – Bowery Ballroom #

# = w/ Fear of Men, Ablebody


thepainsofbeingpuremain
The Pains of Being Pure At Heart
Days of Abandon
(Yebo Music)
Street Date: May 13, 2014

Track List:

1. Art Smock
2. Simple and Sure
3. Kelly
4. Beautiful You
5. Coral and Gold
6. Eurydice
7. Masokissed
8. Until The Sun Explodes
9. Life After Life
10. The Asp at My Chest

TPOBPAH LINKS:

Official Site
Facebook
Twitter

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