Los Angeles based boutique publicity firm Force Field PR will celebrate its 10th Anniversary in March with two events in LA and NYC. The first will take place onMarch 3 at Baby’s All Right (tickets avail. here) and the second on March 12 at The Echo & Echoplex in Los Angeles (tickets avail. here). The line-ups for both of these events will be announced at a later date, but you can check here for some clues as to who might be performing. The events will feature live sets from several past and present Force Field artists as well as DJ sets, collaborations and surprise special guests.
Force Field PR was started by Daniel Gill out of his home in the Highland Park neighborhood of Los Angeles in March of 2006. Eventually the company shared office space with Stones Throw Records, another Highland Park mainstay, and is now sharing space with the Friends of Friends label. The company has become known for discovering and breaking new talent, the list of artists whose careers have been launched by working with Force Field is somewhat staggering for a company that has never had more than eight people on staff. Here’s an abbreviated list of artists Force Field has had the pleasure of working with: Sufjan Stevens, Beach House, Toro y Moi, Ariel Pink, Real Estate, Dan Deacon, St. Vincent, Dirty Projectors, Ty Segall, Neon Indian, YACHT, Panda Bear, Tune-Yards, White Fence, Youth Lagoon, Wild Nothing, Lightning Bolt, John Maus, The Pains of Being Pure at Heart, Beach Fossils, Tennis, Wavves, Joanna Gruesome, Screaming Females, Woods, Deer Tick, Cloud Nothings, Lord Huron, Yuck, Chelsea Wolfe, Lone, The Avett Brothers, Langhorne Slim, WHY?, Vivian Girls, The Blow, Wax Idols, Field Music, Craft Spells, Smith Westerns, Cate Le Bon, Ducktails, Little Wings, Dent May, Mount Eerie, Black Dice, Wolf Eyes, TOBACCO, La Sera, Frankie Rose, Tony Molina, Willis Earl Beal, Diane Coffee, Kevin Morby, Anamanaguchi, Bully, Vetiver, Blitzen Trapper, Papercuts, Max Tundra, Telefon Tel Aviv, Rodrigo Amarante, Reigning Sound, Young Galaxy, Fresh & Onlys, Generationals, Painted Palms, Sonny & The Sunsets, Nite Jewel, Melody’s Echo Chamber, Lower Dens, Weekend, Bowerbirds, Black Bananas, White Reaper, Frog Eyes, Crystal Stilts, Widowspeak, Thee Oh Sees, I Break Horses and many, many more. A few other artists that have worked with Force Field at later points in their career or on reissue campaigns include The Jesus and Mary Chain, Daniel Johnston, Marianne Faithfull, Young Marble Giants, Sebadoh, Bonnie “Prince” Billy, Big Star, Danielson, Cap’n Jazz, Swirlies, The Ocean Blue, Josef K, etc.